Oeko-Tex to partake in panel discussion at Heimtextil

By admin       2016-12-13

13 Dec '16 - At the Heimtextil show, which runs January 10-13, 2017 in Frankfurt, Carola Grummt, head of business development and product management at the International Oeko-Tex Association will take part in a panel discussion. The panellists will review the highlights of the Millennials market, including key trends and personal values that drive their purchase decision. Grummt will be joined by Jennifer Marks, editor-in-chief of Home & Textiles Today in the panel, which will be moderated by Anna Czerwinska, head of marketing and communication for the International Oeko-Tex Association and an expert in sustainability communications. Additionally, these experts will discuss independent, transparent third party certification as a strategy to build trust and credibility with Millennials as well as with brands, retailers, and other consumer groups. 

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