By admin       2017-03-27

The Cotton Council International (CCI), the global marketing arm of the US cotton industry, promoting cotton fibre, fabric, and fashion, along with 16 COTTON USA licensees; displayed quality US cotton home textiles, at the Intertextile Shanghai Home Textiles trade show, international expo for home textiles, held from March 15 to 17, 2017, in China.The COTTON USA booth, themed “COTTON USA: Travel in Comfort with the Cotton the World Trusts,” had four distinct areas designed to simulate a cosy hotel: a reception area, a lobby sitting area, coffee shop and guest room, all outfitted with COTTON USA licensees’ textile products.A COTTON USA home furnishing licensee, not only displayed its curtain and home furnishing fabrics, but also provided furniture with US cotton-rich bedding products provided by Pac-Fung International Ltd. The hotel room area also featured US cotton hotel bedding and home textile products from Jiangsu Sidefu, Natural Home, Hua Fang, and Loftex.Karin Malmstrom, CCI director of China and Northeast Asia said, “With the rapid rise of China’s economy and tourism in the past decade, the hospitality industry in China and Asia has experienced meteoric growth. The hospitality players worldwide are tailoring their offerings to provide hotel guests with familiar comforts by outfitting guest rooms with textile product, such as bedding, curtains, towels, bathrobes, etc., made of natural fibres. Due to the continued strong demand for cotton-rich fabrics in this segment and to capture this market, COTTON USA is introducing our hotel collection to potential partners and licensees in the hospitality industry.”CCI’s unique promotions and licensing programs cover the whole US cotton textile supply chain, ranging from cotton fiber to retailers’ shelves. CCI links customers of home textile products with renowned global COTTON USA-licensed suppliers and brands to establish long-term partnerships for effective procurement throughout the cotton supply chain. (GK)

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