By admin       2019-02-15

Giza, Egypt – The Cotton Egypt Association is partnering with the United Nations Industrial Development Organisation (UNIDO) to boost sustainability.Under a new pilot project called The Egyptian Cotton Project, the partners are launching the country’s first Better Cotton Initiative (BCI) program. BCI connects people and organizations across the cotton sector – from field to store – to make global cotton production better for the people who produce it and the environment it grows in.“The partnership with UNIDO to support the BCI pilot project is one of several initiatives we will be exploring in 2019, as we continue to bring the brand and the values of the world’s finest cotton to meet the expectations of a modern consumer,” said Khaled Schuman, executive director of the Cotton Egypt Association.The BCI is the largest cotton sustainability program in the world, educating farmers and granting the BCI standard to those who meet rigorous levels of sustainable production and employee welfare. Currently the organization licenses 1.3million farms in 21 countries and aims to bring 30% of global production up to BCI standard by 2020.A UNIDO spokesman said: “The pilot project’s vision is to pilot the BCI standard system in Egypt, through a multi stakeholder program jointly coordinated by UNIDO, relevant governmental entities, farmers’ cooperatives, cotton-textile associations and local/international private sector stakeholders.”The sustainability drive is the latest move from Cotton Egypt Association to modernize and cement the Egyptian Cotton brand. It follows initiatives such as the introduction of a new accreditation process in partnership with Bureau Veritas, which uses DNA technology to root out counterfeit goods.

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